5 Common Mistakes That Over-Complicate Your Business

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Last updated on September 26, 2023

Episode Notes

  • Jasmine highlights three common mistakes: constantly creating new offers, frequently switching niches, and implementing non-sustainable long-term strategies. These mistakes can lead to burnout and hinder business growth.
  • Long-term strategies that create energy overextension and resentment are not sustainable. It's better to start with short-term strategies to determine what you enjoy and can commit to long term.
  • Asking your audience what they want in your offer is counterproductive because they don't know what will solve their problem. It's your job as the expert to understand their problem better than they do and explain why your offer is the right solution.
  • Focusing on visuals or tech before vetting your offer can lead to creating content that doesn't resonate with your target audience. Instead, engage in conversations and co-create the offer based on their needs and experiences for a more effective sales approach.
  • Jasmine discusses common mistakes that people make when running their businesses. They mention that overcomplicating a business can lead to less time being spent on important tasks such as gaining clients and making money. The speaker emphasizes the need to focus on three key areas in order to grow a business: having a signature offer, developing a strategy to sell it, and cultivating the belief system necessary for success. They promise to delve deeper into these topics in future episodes of their podcast. The goal is to simplify business processes and prevent burnout or overwhelm.
Outline:

  • Mission and Mistakes Timestamp: 00:37-02:15
  •  Jasmine discusses five common mistakes that she frequently sees among spiritual women entrepreneurs. She mentions that some of these mistakes she has made herself. 
  • Building an Influential Platform Timestamp: 02:32-05:55
  • Jasmine discusses the importance of building an influential platform and how it takes time and effort. She emphasizes the need for messaging, sales pages, content, and visuals, and explains that each new offer cycle requires additional work.
  • Defining Your Specialization Timestamp: 06:59-07:28
  • Jasmine explains how rolling out different offers without a clear specialization can confuse the audience. She highlights the importance of helping the audience understand what she specializes in.
  • Engaging with the Audience Timestamp: 08:52-09:59
  • Jasmine discusses the challenge of finding and engaging with a new audience or helping the existing audience understand that she is still talking to them. She mentions the need to change copy, come from a different angle, and create trust.
  •  Co-Creating Offers Timestamp: 12:28-15:26
  • Jasmine advises against rushing to create sales pages and programs without having conversations with the audience. She emphasizes the importance of a co-creative process, where the expert engages in conversations to understand the audience's needs and create value accordingly.
  • Simplifying Your Business Timestamp: 26:03-28:16
  • Jasmine introduces three vital steps to simplify the business: having a signature offer, implementing a strategy to sell it, and developing a belief system to support the process. She mentions that the next nine weeks of the podcast will focus on these three aspects.
Notes:
  • The five common mistakes that she sees happening frequently.
  • It is important to specialize in one thing so that your audience understands what you are an expert in.
  • Constantly switching topics makes it difficult for your audience to understand and refer you as an expert.
  • Instead of constantly switching topics, focus on speaking to your audience and understanding their problems.
  • It is important to choose strategies that are sustainable for you in the long term.
  • Rather than rushing to create professional-looking pages and programs, focus on understanding your audience's language and needs through conversations.
  • Co-creation with your audience is important in creating offers that truly resonate with them.
  • Focus on three main things: having a signature offer, developing a strategy to sell it, and cultivating the belief system to excel in both.
  • Over the next nine weeks, the podcast will focus on these three main areas to simplify businesses and avoid burnout.
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About the author 
 Jasmine Ivy

I’m Jasmine Ivy.

I’m a spiritual teacher and the founder of Women of Woo. I’m passionate about helping women awaken to their callings and step into leadership within their industries. I’ve worked with thousands of entrepreneurs who want to lead and build their missions with a more spiritually-aligned business strategy -- and that’s my specialty.

Jasmine Ivy

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