In today's show Jasmine discusses why people say they can't afford your offer. There are various reasons for this, such as unexpected price, lack of funds or resources, unwillingness to have difficult conversations, not wanting the offer/result, fear of failure or sacrifice, discomfort with investing in your offer's value, and timing issues. However, it doesn't mean you're unworthy or a failure; don't change your price or niche because of it.
Affordability comes down to having no money, confusion about the offer, or perceiving their current situation as more valuable than potential benefits from the investment. It's important to ask questions and have uncomfortable discussions about affordability since it is necessary for growth and achieving desired results.
Jasmine provides instructions on how to handle conversations with potential customers who claim they can't afford a product or service. Jasmine advises asking specific questions to clarify what the customer means by "can't afford it" and whether they believe investing in the offer will yield desired results.
Jasmine suggests two additional strategies for increasing clarity and perceived value outside of calls: clarifying the offer details in marketing materials and demonstrating how the offer directly creates results. The importance of evolving offers and ensuring confidence in their ability to deliver results is also key.
Instead of pressuring people to buy when they cannot afford it, Create clarity through questioning. This is a great way to address affordability concerns.